Category Archives: Interface Comparison

Interface, Functionality and User Generated Content

Interface Between Facebook and Wiz

Facebook is a completely different interface system to the Wiz (an imported Korean games console which runs emulated games).


Facebook has a Search Box where you can look for Friends, Applications, Likeabies, Games and other pages. The Wiz on the other hand doesnt have a search funtion, instead relying on the scroll function and alphabetised format of the games.

Control Keys

Facebook users move and select their content with a mouse and publish their UGC with a keyboard. Wiz users have a D-Pad to navigate up, down, left and right to their chosen content. They then have a button to select; another to cancel.


Facebook, though having a uniform layout, can be customised to the users preferences. For example, they can choose what information is displayed; which pictures can be viewed; what UGC is seen etc. Apart from what games are playeable and gaming content is available, Wiz users have no customisation abilities.

User Generated Content

The Wiz, purely a device for portable gaming, has no UGC other than saved files for the games. Facebook on the other hand, thrives on its content being created by Facebookers. Users post comments, statuses, pictures, picture comments, tags of people in photographs, information about themselves and the system also links contacts and friends the user has.

Facebook Page: 

The Wiz: 

Amazon Vs Daily Mail

There are many similarities between the Amazon and Daily Mail websites, despite them delivering completely different content.


Amazon has a great search capacity. It has links to the different platforms of media merchandise it sells and a search box for easy interface usage. The Daily Mail has links to both it’s active and archive stories as well as a search box for finding stories.

Control Keys

Both Amazon and the Daily Mail webpages are controlled in exactly the same way. Mouse movement and clicking along with typing – all user input.


The Daily Mail can be customised so the audience gets the genre of news they are interested in. Apart from this, there is no other customisation options. Amazon, on the other hand, customises itself to the user. The content the user most frequently/last visited is shown on the home page. It also suggest other items of interest to the users previous activity. This is an obvious marketing technique, promoting the type of content an audience is interested in and hopefully selling more product to them.

User Generated Content

Amazon’s take on UGC is, as mentioned before, subjecting previous searches and trends is browsing history. In this way, the user has passively generated content based on a program that saves searched data. The Daily Mail does not have much in the way of UGC though users can comment and write opinions relating to the article they have read. In the same way, Amazon lets the user rate, comment and opinionate products.

Daily Mail